Why?
I decided to create this website in order to share my articles and point of view about the Entertainment Industry and the Data Science field. I write articles about the subjects which spark my interest and curiosity, and I am always happy to share and exchange about them. You can contact me directly by using the Contact form.
Who? Max Métral
Self-starting and motivated professional, I love to combine my analytical and people skills to find and create value. I have a successful track record helping worldwide organisations embrace the use of data to deepen their customers/consumers/fans knowledge and make better data-informed decisions. If you want to spark my interest, there’s nothing better than giving me a complex problem to solve as as I love to take-up new challenges.
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The real challenge with Data Analytics is to ask the right question(s) and to translate the answers into actionable insights and recommendations. I see analytics as a way to support strategic decision-making, and the truth is that it outperforms human intuitions in a wide variety of circumstances.
“If you challenge the conventional wisdom, you will find ways to do things much better than they are currently done.”
― Michael Lewis, Moneyball.
I have led projects and teams across broad and varied verticals such as CRM, Sales, Strategy, Marketing, Ticketing, Sponsorship, Social and Digital Media and Consumer Research. I am not afraid of rolling up my sleeves and taking accountability for results when implementing innovative projects, and I’m comfortable with presenting my results to a wide range of internal and external stakeholders.
My data expertise includes Machine Learning algorithms (Linear and Logistic regressions, Decision Trees, PCA, k-means, k-NN, Hierarchical Clustering, …), Pricing Analytics, Predictive modelling (Churn, Scoring…) and Marketing Intelligence (Qualitative and Quantitative), as well as a range of software for Data Management (SQL Server, Google Big Query), Data Analytics (R, Python), Data Visualization (R, Tableau), CRM (Salesforce), Reporting (VBA, SSRS) and Surveying (Sphinx, Qualtrix).
I’m also really proud to be the President of the French Alumni network AABP, coordinating a team of very talented and driven volunteers to help students find their way to their very own definition of success.
You can find my LinkedIn profile here or by clicking the image above.
Nota Bene
This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the blog owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated.
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Max Métral 