About me


I decided to create this website in order to share my articles and point of view about the Sport Industry and the Data Science field. I write articles about the subjects which spark my interest and curiosity, and I am always happy to share and exchange about them. You can contact me directly by using the Contact form.

Who? Max Métral

Self-motivated professional with a successful track record in Data Science and Analytics cross-functional roles for worldwide organizations, I love to solve complex problems as much as I love to take-up new challenges. I am passionate about the Sports Industry and its constantly evolving paradigms, and I also enjoy writing articles from time to time.

The real challenge with Data Analytics is to ask the right question(s) and to translate the answers into actionable insights and recommendations. I see analytics as a way to support strategic decision-making, and the truth is that it outperforms human intuitions in a wide variety of circumstances.

“If you challenge the conventional wisdom, you will find ways to do things much better than they are currently done.”
― Michael Lewis, Moneyball.

I have led projects and teams across broad and varied verticals such as CRM, Sales, Strategy, Marketing, Ticketing, Sponsorship, Social and Digital Media and Consumer Research. I am not afraid of rolling up my sleeves and taking accountability for results when implementing innovative projects, and I’m comfortable with presenting my results to a wide range of internal and external stakeholders.

My data expertise includes Machine Learning algorithms (Linear and Logistic regressions, Decision Trees, PCA, k-means, k-NN, Hierarchical Clustering, …), Pricing Analytics, Predictive modelling (Churn, Scoring…) and Marketing Intelligence (Qualitative and Quantitative), as well as a range of software for Data Management (SQL Server), Data Analytics (R), Data Visualization (R, Tableau), CRM (Salesforce), Reporting (VBA, SSRS) and Surveying (Sphinx, Qualtrix).

I’m also really proud to be the President of the French Alumni network AABP, coordinating a team of very talented and driven volunteers to help students find their way to their very own definition of success.

Additional content

  • ESSEC Alumni published an interview that you can find here (October 2017)
  • I’ve also participated in my very first podcast that you can listen here (June 2018)

Nota Bene

This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the blog owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated.