Podcast interventions
- Podcast with LaSource and Samuel Westberg, talking about being Fan-Centric by Design: data lessons from Football, F1 and Gaming [September 2025]
- Podcast with The Data Storytellers and Laszlo Mucsi, talking about Data Analytics and how to maximize its results [November 2022]
- ‘Inspired’ podcast with Rishabh Dhingra about how Analytics is used within the Sports & Entertainment industry [August 2022]
- Podcast with The Analytics Show and Jason Tan about on ‘How Data Drive Racing – The Data Science Behind the Sports Industry’ [November 2021]
- Podcast with Hub & Spoken and Jason Foster about how F1 shifted the dial in its use of Insights [October 2021]
- Podcast in French with Horizon Sport about how Data Analytics is supporting Performance in the Sports Industry [October 2020]
- Data conversation over coffee with Craig Steward, talking about the use of Analytics at F1 to measure and improve fan experience [July 2020]
- Interview with Hyperight about “Winning the race of data analytics” at F1 [July 2020]
- Podcast with Data Futurology: in this podcast I chat about my career to date, what I love about the industry and the challenges I see it facing [June 2020]
- Podcast in French with SONAR to explain how and why I chose this career track [Jan 2020]
- Panel interview video at the 2019 IBC Conference in Amsterdam [Sept 2019]
- You can also listen my MarketScale podcast here around “How Data Drives Formula 1 Both On and Off the Track” [March 2019]
- I’ve participated in the Blue Ribbon podcast that you can listen here [June 2018]
- Here is my presentation at the 2018 Sloan Sports Analytics Conference in Boston around “Formula 1 and the True Value of Sponsorship” [Feb 2018]
- ESSEC Alumni published an interview that you can find here [Oct 2017]
Guest Speaker interventions
- Game Publishing & Marketing Summit (London): Beyond the Numbers: Transforming Data-Driven Insights into Action – September 2025
- Live Service Gaming Summit (London): Winning Business Models for Live Game products – September 2024
- Data & AI Summit (online): Building a World-class data-driven Enterprise – March 2024
- Predictive CX (online): Using data to prioritize customer journeys – January 2023
- Google Talk (online) – March 2022
- MEA Data Innovation Summit (Dubai) – March 2022
- Nielsen: How the World’s Biggest Properties engaged fans in 2020 (online) – June 2021
- Frankfurt Data Science (online) – April 2021
- Sri Lanka Internet Day (online) – April 2021
- ITWeb Business Intelligence Summit (online) – March 2021
- Data Leaders Virtual Event (online) – October 2020
- Hashtag Sports VRTL (online) – October 2020
- AI & Business Strategies event (Helsinki) – October 2020
- IBC Showcase online (Live panel) – September 2020
- Data Innovation Summit (Stockholm) – August 2020
- IoT Tech Expo World Series (Live webinar) – July 2020
- B2B Online (Barcelona) – November 2019
- Data Leaders Summit (Berlin) – October 2019
- IBC Panel on Sports Data (Amsterdam) – September 2019
- Chief Data & Analytics Officer Conference (Melbourne) – September 2019
- Chief Data & Analytics Officer Africa (Sandton) – July 2019
- C&IT Surgery Talk (London) – June 2019
- The Business of Sport – Technology in Sport (Melbourne) – March 2019
- Sports Analytics & Technology Conference (Dallas) – November 2018
- Chief Data & Analytics Officer Conference (Singapore) – July 2018
- Sports Insight Group (Manchester) – May 2018
- World Series of Analytics (Amsterdam) – May 2018
- SPORTEM (Paris) – March 2018
- MIT Sports Analytics Conference (Boston) – February 2018
- SPOBIS (Düsseldorf) – January 2018
Visiting Lecturer
I truly enjoy teaching and sharing my real-life experience to new generations whom I consider to be the leaders of tomorrow. I usually do so either by teaching as a guest/visiting lecturer, and by working with students on real-life business projects. Below are some of the various topics I usually focus on, alongside my current and past experiences.
- Subjects / topics:
- Data & Analytics within the Sports industry
- Fan Relationship Management vs CRM
- The Direct to Consumer Revolution
- Data Analytics behind the curtain
- Global Marketing & CRM Strategy
- Working in the Sports industry
- ESSEC Business School – Paris
- Visiting Lecturer for the ESSEC Sport Business program [2019-now]
- Guest Speaker for the ESSEC Alumni Talk [2020]
- “TV Ratings Analytics” F1 data project with Strategic Business Analytics students [2019]
- Marketing guest lecturer for the Master in Management program [2018]
- Solvay School Economics & Management – Brussels
- Guest Lecturer for the Master in Management Science program [2019-now]
- Visiting Lecturer for the Executive Program in Business Analytics [2019]
- CentraleSupélec x ESSEC Business School: Master in Data Sciences & Business Analytics – Paris
- “Digital Content Analytics” F1 data project with 2 student groups [2020]
- “Tire Recommendation Engine” Michelin data project with 3 student groups [2015]
- London School of Economics – London
- Guest Lecturer for the Managing in The Era of Disruption and Exponential Age seminar for Master in Management students [2020]
- Guest Speaker for the LSE Summer Events Series [2020]
- “The Future of Sponsorship” F1 business project with Global Master’s in Management students [2020]
- Ivey Business School Western University – Canada
- Guest Lecturer for the Managing in The Era of Disruption and Exponential Age seminar for Master in Management students [2020]
- AMOS Business School – London
- Visiting Lecturer for the Global Sport Business Master program [2020-2021]
- Guest Lecturer for the International Career Day [2019]
- Guest Lecturer for AMOS Networking sessions [2018-2021]
- Others: San Diego State University (USA), London Business School (UK), etc.
Nota Bene
This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the blog owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated.
—
Max Métral 